“Consumerism is a social and economic order in which the
aspirations of many individuals include the acquisition of goods and services
beyond those necessary for survival or traditional displays of status.” Wikipedia
Consumerism is the modern-day opium for the society, Modern societies
are so obsessed with it now, that even procreation also aims to contribute
to this consumerist society. Consumerism always helps the rich to become
richer. It can not stay alive alone, it requires a continuous supply of consumers
or cheap labourers or producers. This is a vicious circle.
Capitalists
have a huge stack of money at their disposal, which is also collected from the
people, potential consumers or workers. These capitalists with a small
portion of that money can lure the people to consume their product. We call this
process marketing and advertisement. The only way to break the cycle is to
train the mind equanimity. We need to learn the art of slow living. When we
stop fuelling the consumerist society, those capitalists will become weak. Of
course, there will still be a few rich and ultra-rich, as before, but we will not
be filling their pockets by surrendering to consumerism as we are doing now.
Also, as we will have less desire to acquire unnecessary things and services,
we would be requiring less money to survive, and Jobs will be less stressful. The
development will be sustainable, consequently, everyone will have their portion
of natural resources. Right now, crony capitalists control those resources with
the help of their government friends.
We
buy most of the things because we want them, not we because need them. Even for daily consumables things, we fall for the trap of discounts, and end up
buying an excess amount of them, resulting in overconsumption. The want is influenced
heavily by the ads also. Some ads would show, how important it is to have a particular
phone, to gain status in society. Now Replace the word “Phone” with car,
house etc, the meaning will remain the same.
Nowadays
we do most jobs without passion, especially corporate jobs, just because of this
illusive view of reality. The nature of jobs is also profit-centric only.
I
have not seen much of innovation lately in the field of science and technology.
The AI is not a new thing, we have just enhanced it in the last few decades. Most of
the R&D is now consumer-centric as it will give profit to corporates. I am
not much aware of things happening in the medical domain, But I assume even those
would be profit-driven.
Consumerist society
does not care about climate change, nature and work ethics. It is driven by the
mentality to consume more. People are running behind things, attaching
consumerism to their personal lives and putting themselves in situations of anxiety, and stress. This consumerism ignites the animal instinct inside humans, we want to acquire
more than we need. It is not going to be sustained for long.
As
I mentioned earlier, one solution would be to live a low-profile life, with
less greed and aversion. Localization of the economy could reduce consumption
and help sustainable development. Electing a government which will not focus on gaining profit for the crony-capitalist friends is also important.